2 hours ago
FOUNDATION FIRST IMPRESSIONS! 💄💛 This foundation by @elfcosmetics has been gaining a lot of traction lately as it has been featured in a million full-face-only-ELF videos and @jeffreestar used it, and seemed to mostly like it in his video where he also did a full face of only ELF products. Tons of people are talking about this foundation and it has been receiving mostly positive reviews with a few negative ones sprinkled in. This is the Flawless Finish Foundation ($4CAD) - yeah you read that right - 4 Canadian dollars - probably equivalent to $3.50USD. This is extremely inexpensive 💵💵 pretty much a rock-bottom price for a foundation. I have not come across anything more inexpensive from a reputable brand that is not from the dollar store.
ELF did do a good job with the packaging of this product - the bottle feels quite expensive actually, heavy frosted glass. The bottle also has a pump unlike all other foundations in this price range. 👌 This foundation is also supposed to be FULL COVERAGE (you guys know I'm a full coverage HOE) and is also supposed to provide an "undetectable, seamless finish" - we'll see about that! 😘 The product is extremely inexpensive BUT you only get 0.68floz of product which is roughly 3.5/5 of the product you would normally get from a liquid foundation. If you factor that in, this products cost equivalent is around $7CAD - still inexpensive, but not as cheap as the price point will have you believe. The @wetnwildbeauty PhotoFocus Foundation is around $6CAD but you do get 1floz of product, which actually makes it slightly more inexpensive. Gotta love math! 😁 The shade range isn't the greatest with this foundation either - large gaps, not many choices for different undertones but it does go from quite fair to somewhat deep so at least it isn't a million shades of beige. I will be using this foundation today and mentally logging my thoughts for my next post - the first impressions review! 😊 Check my Instagram story to see some swatches and more info on the product as well as during application and after! 💛