20 minutes ago
he author of the popular book, Ember.js Web Development with Ember CLI, Suchit Puri, 31, created a system that could handle a billion users and terabytes of data. Vineet Shukla, 35, comes with over 11 years of experience in companies like Wipro, Tata Consultancy Services, Jabong, ThoughtWorks and Aconex. He is also the India head for marketing at Headstart Network Foundation. Atul Verma, also 35, is a techie who has worked for 12 years in travel, e-commerce, healthcare, and even online betting.
The trio came together while working at ThoughtWorks, and stayed in touch discussing innovative solutions to persisting problems, until they decided to actually go ahead and bring one of them to life.
They started building a B2B SaaS product to do precisely that–that is, complete visibility of your ad spend. It lets one compare their campaigns across different advertising networks, in real time, so that they understand which campaign gives them the best ROI.
Adalyz automatically prepares infographic reports for one’s campaigns, for branding, engagement and spend so that one doesn’t have to deal with multiple excel sheets.
It provides comparative dashboard and reports across all ad platforms to work collaboratively with team members and stakeholders.
A unique feature on Adalyz, though, is that they provide a cross-channel view of various campaigns, to compare how each is faring in one window. They now want to focus on the European Union. “Adalyz is a domain and location agnostic product. Our plan is to have a MRR (monthly run rate) of $25K by end of 2018. We plan to open regional offices in EU and South-east Asia by the first quarter of 2018
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