9 hours ago
Most people divide their mail into two piles within the first ten seconds of looking at it, A - keep and B - throw away. I am going to give you a tip that will ensure you stay in the A pile, right after this! —————————————————————————————
Welcome back, Chris Pagli here from Above & Beyond Marketing Strategies and today is Marketing gold Monday! We are talking about direct mail. According to recent research from Huffington Post, 79% of people who received an offer in the mail acted on it. We want to get you into their A pile or keep around pile, so they take action on what you have sent. —————————————————————————————
One of my favorite ways to do this is by attaching an offer to my mail. Now, what I have learned is, sending an offer is not enough. We need to attach a deadline so that people take action. Urgency sells. The longer you give people to make a decision the less likely they are to make that purchase.
————————————————————————————— If you missed my recent blog post, "The Ultimate Guide To Direct Campaigns," head over to my Facebook business page - Above and Beyond Marketing Strategies (link in bio) and check it out. —————————————————————————————
I look forward to seeing you next week for more Marketing Gold on Monday!